F4CP and COCSA Partner to Launch 'PR 101 Crisis Communications Kit'
HASBROUCK HEIGHTS, NJ – October 25, 2016 – The Foundation for Chiropractic Progress (F4CP), the voice of the chiropractic profession, is pleased to announce that it is teaming up with Congress of Chiropractic State Associations (COCSA) to launch a ‘PR 101 Crisis Communications Kit.’ Set to launch on Tuesday, October 25th, 2016, the kit offers State Associations effective guidelines for managing crises - from negative publicity and attacks on the profession to the misrepresentation of information regarding the safety of chiropractic care.
“This crisis communications kit represents the input and guidance of crisis management professionals who counsel companies and individuals nationwide in preparing for events and responding effectively,” says Sherry McAllister, DC, executive vice president, F4CP. “The guide will help State Associations to mitigate the potential for damage or avoid serious negative repercussions.”