Foundation for Chiropractic Progress Launches “Naturally, Chiropractic” National Marketing Campaign

SAN JOSE, Calif. – The Foundation for Chiropractic Progress (F4CP), a not- for-profit organization dedicated to educating the public about the value of chiropractic care, has officially launched “Naturally, Chiropractic,” the theme of its 2022 marketing campaign to highlight the benefits of chiropractic care for Americans.

As part of the new campaign, F4CP will produce several :15 and :30 second videos  encouraging consumers to prioritize their health and well-being and be aware that chiropractic is the natural and effective choice for quality care. Prior video commercials by F4CP have proven successful in generating attention around the value of chiropractic care. For example, last year F4CP launched its “I Know Pain” commercial that aired 25 times on NBC Networks during the Summer Olympics and has won four industry awards, most recently the prestigious Viddy award.

To support the campaign, F4CP commissioned the design of a new logo that displays a spine embedded in a green leaf. This powerful new image symbolizes the all-natural, drug-free approach to pain management that chiropractic care delivers to millions of individuals experiencing neuromusculoskeletal issues, such as back pain, neck pain and arthritis.

The “Naturally, Chiropractic” campaign theme was informed and guided by a consumer survey F4CP commissioned from Harris Poll in November 2021. The survey revealed that more than half (53%) of young adults (ages 18-32) would be more willing to choose a doctor of chiropractic (DC) for treatment of neck or back pain instead of a medical doctor, such as a primary care doctor or an orthopedist. The survey of over 2,000 U.S. adults confirmed that younger Americans prefer drug-free and non-invasive approaches to manage neck and back pain while avoiding risky, complicated and costly surgical procedures. Chiropractic care is not only safer, but research has repeatedly shown that patients of all ages who visit a DC have fewer opioid prescriptions and lower rates of usage.

“In previous campaigns, F4CP has promoted the benefits of chiropractic care using terms such as “safe, effective and drug-free,” states Sherry McAllister, DC, president of F4CP. “Our ‘Naturally, Chiropractic’ campaign marks the beginning of classifying chiropractic care as “natural” in order to tap and nurture consumers’ immense growing preference for all things organic, green and chemical-free.”

Building on the momentum F4CP has established in recent years, F4CP will work to equip its members and sponsors with additional resources that underscore the value of chiropractic care to their local areas.

Further, F4CP will continue to focus on increasing chiropractic referrals through various marketing efforts, including:

  • Adjusted Reality podcast – now airing: Season 3
  • Monthly Marketing Roadmaps – includes a week-by-week guide of resources to implement in chiropractic clinics
  • Social Media Accelerators - social media posts sent out bi-weekly to one-click share on Facebook, Twitter and Instagram
  • LinkedIn Articulators – easy-to-share LinkedIn articles to connect with B2B audiences
  • Themed, customizable social media cover photos for Facebook, Twitter and LinkedIn
  • Customizable community outreach PowerPoints
  • Professional/Olympic athlete posters and testimonial videos
  • Infographics
  • Patient education eBooks and white papers
  • Educational chiropractic and wellness brochures, flyers and tip sheets
  • Various toolkits:
    • Military toolkit – helping doctors reach out to active-duty personnel and Veterans
    • Opioid awareness toolkits – assisting doctors to position chiropractic as a safe, first-line approach to opioids

F4CP’s 2022 campaign will also include in-app marketing ads, digital and search advertising, social media posts and ads on platforms where patients are active, as well as content on health- focused websites.

F4CP’s New Resources & How YOU Can Give Back

The Foundation for Chiropractic Progress (F4CP) has released a variety of new resources for members to download for FREE on their website. The white papers, eBooks, brochures, infographics and other materials cover a variety of topics for you and your staff to utilize and share with your patients. Their newest tip sheet, “How to Triumph Over Tech Neck” addresses the physical effects of screen time and how chiropractic care can help. 

To view the Tech Neck tip sheet and other marketing materials, log in to your F4CP account! Follow the steps listed below to access your benefits. 

  1. Visit 
  2. In the upper right hand corner, click “login”.
  3. Enter your credentials associated with your State Association to receive access to hundreds of resources. 

If you are unable to access your account, click “sign in help” on the member login page. 

If you’re looking for ways to give back this year, this might be the simplest way to do so. 

If you’re an avid Amazon shopper, consider giving back to the Foundation at no additional cost to you! Through Amazon Smile, you can give back .5% of all of your qualifying purchases to the Foundation for Chiropractic Education (F4CE). 

Setting up Amazon Smile is simple, just follow the steps listed below!

How to Join Amazon Smile (Mobile): 

  • Step 1. Visit the Amazon app on your mobile device and click on the menu on the bottom right-hand side of your screen.
  • Step 2. From the pop-up menu, click on 'Amazon Smile'
  • Step 3. Type in Foundation for Chiropractic Education in the search bar to choose your Charity of Choice and choose the location in Georgetown, CA.
  • Step 4. Go shopping! When you shop on Amazon, qualifying purchases will result in a .5% donation to the Foundation.

How to Join Amazon Smile (Desktop):

  • Step 1: Visit on your desktop and click "Get Started" or "Login" to your Amazon account.
  • Step 2. Type in Foundation for Chiropractic Education in the search bar for your Charity of Choice.
  • Step 3. Choose the Foundation for Chiropractic Education located in Georgetown, CA.
  • Step 4. Whenever you make a purchase on Amazon, make sure you begin shopping by visiting in order to contribute to the Foundation.

About the Foundation for Chiropractic Progress

A not-for-profit organization with over 29,000 members, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care delivered by doctors of chiropractic (DC) and its role in drug-free pain management.

Visit; call 866-901-F4CP (3427).

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