Chiropractic In The News:

F4CP and COCSA Partner to Launch 'PR 101 Crisis Communications Kit'

by Foundation for Chiropractic Progress | 10/25/2016 3:16:43 PM

HASBROUCK HEIGHTS, NJ – October 25, 2016 – The Foundation for Chiropractic Progress (F4CP), the voice of the chiropractic profession, is pleased to announce that it is teaming up with Congress of Chiropractic State Associations (COCSA) to launch a ‘PR 101 Crisis Communications Kit.’ Set to launch on Tuesday, October 25th, 2016, the kit offers State Associations effective guidelines for managing crises - from negative publicity and attacks on the profession to the misrepresentation of information regarding the safety of chiropractic care.

This crisis communications kit represents the input and guidance of crisis management professionals who counsel companies and individuals nationwide in preparing for events and responding effectively,” says Sherry McAllister, DC, executive vice president, F4CP. “The guide will help State Associations to mitigate the potential for damage or avoid serious negative repercussions.”

Key objectives of the PR 101 Crisis Communications Kit are as follows:

  • Prepare State Associations to effectively and nimbly manage crisis communications

  • Help employees respond in a unified, professional manner that reinforces sector leadership and creates loyalty

  • Strategically enhance the brand/role of State Associations and advance professional and public understanding of its value

  • Manage the distribution of critical, often sensitive, information to the media, members, and public

  • Inform employees of the State Association’s position to help shape a consistent sector-wide response

Amy Hardin, executive director, COCSA continues, “Not only is this kit filled with a multitude of suggested ‘how-to’ directives, but it also includes a list of credible experts who State Associations can contact for sound advice and references. The goal is to position State Associations as reliable and trusted resources that provide positive and factual information to the public about the chiropractic profession.”

About Foundation for Chiropractic Progress    

A not-for-profit organization, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care. Visit www.f4cp.com or call 866-901-F4CP (3427). Social media: FacebookTwitterLinkedInPinterestYouTube.

About COCSA

A not-for-profit organization, the Congress for Chiropractic State Associations (COCSA) was established in 1969 as a nonpartisan, national resource for state chiropractic associations. Our vision is “universal understanding and utilization of chiropractic” and our laudable mission is to “provide for the advancement of the chiropractic profession through service to member state associations.” Today, we are proud to serve over 50 state associations, including nearly 30,000 doctors of chiropractic. Visit www.cocsa.org or call 1-316-613-3386. Social media: Facebook andTwitter.

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